“What’s the best attribution system?”

A client who is considering a switch in attribution vendors asked me what the best system is. Well, that all depends, doesn’t it? Attribution software is a bit unique because it requires the firm to give a lot of thought as to how they wish to derive...

It’s not about me

This morning, while driving to the store, I happened to catch Rev.DeForest “Buster” Soaries preaching on the radio. Buster is the pastor of First Baptist Church of Lincoln Gardens in Somerset, NJ. I know Buster and have heard him preach, both in person and...

And the reason you get an examination done is ???

Our GIPS(R) verification business has done extremely well this year: it’s become the fastest growing segment of our firm’s offerings. And when we replace a verifier we often find that the firm had previously had, in addition to a firm-wide verification,...

Is THAT what it means?

Please allow me to digress from the subject of performance measurement for a moment.As a writer, I love words. I like to learn new words and have a better grasp of how words should be used. It’s interesting, I think, how many words have, through years of misuse,...

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