Bottom up attribution

Bottom up attribution

A colleague asked me for some details on bottom up attribution. I then asked for the context in which he was speaking, since knowing the context is important.If we’re talking about a “bottom up” manager, who doesn’t take allocation into...

A different kind of attribution

When I teach our Performance Fundamentals and Attribution classes, I often say how we frequently borrow concepts from other places: attribution is just one example. We didn’t come up with the idea of attributing an event to a cause, or determining how various...
Getting the words right

Getting the words right

My wife and I recently came across this sign on the front door of a medical facility where we had an appointment. If we are obligated to follow these instructions, we must attempt some other means to gain access to the building. No doubt when the creator of the sign...

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